Luxury fashion brand Miu Miu has revived a popular trend from the 2000s: Scoobie keychains. Once a must-have for schoolchildren, these colorful woven accessories are now transformed into an upscale version that commands a $700 price tag.
The news was first shared by satirical Instagram account “missdoublebay,” who quipped: “Evil doesn’t die, it reinvents itself. Is the humble Scoobie due for a comeback?”
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The term “scoobie” is derived from the French “scoubidous” and refers to knotted fabric cords that became popular in the 1950s. While some Australians welcomed this playful revival with comments like “I’ll take five,” others were surprised by the extravagant price.
Users joked: “Honestly if you’re that desperate just get a pack of Scoobies, braid them like this and save your $700” and “Dad could have made a fortune! 🤣”. Where capitalism and nostalgia blur, luxury brands are making a profit by appealing to a new generation of fashionistas while evoking fond memories of childhoods past.
