Mumbai: The brand value of the Indian Olympic Stars Neeraj Chopra and Manu Bhaker is after her great success in ParisCompanies are looking to leverage their popularity to reach a wider audience. Hockey goalkeeper PR Sreejesh, badminton player Lakshya Sen and shooter Arjun Babuta are also attracting interest from companies.
According to industry sources, Chopra’s brand value has increased by 40-50 percent after the event, where he won a silver medal, his second consecutive Olympic medal. The Ambala boy’s endorsement fees were already high before, estimated at Rs 40 crore per brand per year.
He already promotes a range of products across 21 categories, including sports lifestyle, audio and smartphones, and is now being approached by even more brands – from autos to financial services, real estate, logistics and quick commerce, Divyanshu Singh, COO at JSW Sports, which manages Chopra’s portfolio, told TOI.
Chopra’s team is already in talks with at least 10 to 15 brands. “Neeraj is India’s greatest Olympian. Besides the Olympics, his consistent wins at the Asian Games, Commonwealth Games and World Championships make him India’s greatest sportsperson of all time. Brands can not only leverage his huge reach but also leverage his appeal in India and globally,” Singh said, adding that they expect to close a few deals in the coming weeks.
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The brand value of Indian Olympic stars like Neeraj Chopra and Manu Bhaker soared after their success in Paris. Chopra’s endorsement fees increased by 40-50% while Bhaker’s increased by six to seven times. Interest in other sportspeople like PR Sreejesh, Lakshya Sen and Arjun Babuta also grew, marking a shift towards a multi-sport nation.
Neeraj Chopra suffered his first defeat in a long-standing rivalry against Nadeem Arshad at the Stade de France. Despite a strong throw of 89.45m, Chopra could not surpass Arshad’s 92.97m. Looking back on the competition, Chopra was aware of the challenge and stressed his determination to work harder in future events.
The 27-member Indian athletics team, led by Tokyo Olympic champion Neeraj Chopra, won just one medal at the Paris Olympics – Neeraj’s silver in the javelin. After their strong performances at the 2022 Commonwealth and Asian Games, expectations were high. Significant government funding underscored the urgency of building a larger pool of elite athletes.
