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If you need a little help optimizing your daily routine, Hawthorne’s customizable self-care platform is just what you need—from your skincare routine to the cologne you spray on before you leave the house.
It starts with Hawthorne’s quiz, which gets straight to the basics, asking you about your skin type, skincare preferences, favorite scents, how often you use deodorant, and even your favorite drink to find your signature scent (I’ll take an Old Fashioned, please!). Then, the brand uses your answers to create a personalized self-care routine tailored to your skin and hair type, lifestyle, and skincare goals.
Hawthorne calls its customizable grooming platform the “new era of self-care,” and I couldn’t agree more. While I love the hair and skincare products, what I like most about Hawthorne are the scents—especially the popular Dark Suede, which was recommended to me based on my quiz results.
Hawthorne Dark Suede
It can seem risky to buy fragrances online without smelling them first, but Hawthorne’s in-depth quiz was just the ticket for me. And if you have a scent from a popular brand that you know you like, you can enter it into the quiz and Hawthorne will select a similar scent.
Buy Hawthorne Dark Suede at Hawthorne, $60
Of course, if quizzes aren’t your thing, you can always choose your scent from the collections. The brand offers a ‘Work Collection’ with a range of tasteful scent options that are never too overpowering for the office. The ‘Play Collection’, on the other hand, is more daring and better suited for a night on the town, with notes that alternate between spicy and aromatic or smoky, woody and earthy.
Whether you’re looking to upgrade your current drugstore grooming range with something designed just for you or refresh your signature scent for fall, Hawthorne has something for anyone who needs extra help optimising their grooming routine.
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