Meghan Markle marks the launch of her lifestyle brand American Riviera Orchard

Meghan Markle‘s American Riviera Orchard is the door through which the Duchess can reinvent herself as a lifestyle influencer. The former actress has also found her way back to social media after years through this brand. Before becoming a royal, Markle was known for her expertise in fashion, interior design, restaurants, travel and more, which she shared on her then lifestyle blog, The Tig. Now that she’s re-entering the lifestyle scene, everyone is wondering if this will crown Markle a lifestyle guru once again or is just another business flop.

This can only be revealed once the brand officially launches, and according to some reports, there is now finally a possible release window.

When will Meghan Markle’s American Riviera Orchard launch?

The Sussexes experienced a series of business failures in 2023. and this year her luck has not changed. Earlier this year, however, it seemed as though Meghan Markle had finally found her golden ticket with the launch of American Riviera Orchard. But even that venture was soon plagued by trademark setbacks and embroiled in bureaucratic hurdles, delaying its launch. Nevertheless, according to a PEOPLE sourceThe lifestyle brand is expected to launch this yearfor the Markle “worked behind the scenes on the preparation“.

The source also cleared up Markle’s alleged difficulties in finding a CEO for her brand. Recently, an insider told Closer that nearly 20 employees left American Riviera Orchard and attributed their departure to the Sussexes.very demanding and difficult” Work environment. It was also claimed that the brand’s launch was delayed because Markle couldn’t find a CEO; however, PEOPLE’s insider confirmed that these reports are untrue. Despite this, the success of American Riviera Orchard still hangs by a thread.

In May, a royal expert explained why many believe Meghan Markle’s American Riviera Orchard was another flop.

Meghan Markle’s offers fail to impress her fans

Meghan Markle’s American Riviera Orchard reportedly has a range that includes textiles, food, gardening supplies, tableware, cosmetics and pet supplies. Although the products are unconfirmed, one item – her jam – caused a real sensation after Markle’s celebrity friends promoted it. There were also rumors that the brand makes dog biscuits. But since then, the American Riviera Orchard has gone dead quiet. Tom Quinn believes the Duchess doesn’t understand why her work doesn’t resonate with people.

Quinn pointed out that the new jam had been met with ridicule for being too expensive for a jam. But instead of addressing the feedback, Markle reportedly felt “wrongly criticized.” Quinn added: “From their point of view, this is something to be admired and not criticized.“Although the hype surrounding the project has died down since the announcement, there is still hope until the brand is launched on the market.

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