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Mumbai (Maharashtra) (India), August 28: PayU, one of India’s leading digital financial services providers, today unveiled its new brand identity, taking a significant step towards its vision of becoming India’s largest and most valuable digital financial services company, a company that is ‘Made in India, for the world’. This brand refresh reflects PayU’s bold ambition to evolve beyond payments to offer comprehensive financial solutions and position itself as a resilient, progressive brand in the digital financial ecosystem. The new logo, unveiled at Global Fintech Fest 2024, marks a pivotal moment for PayU in its transition from a payments-centric company to a fully integrated platform for merchants, consumers and financial institutions. PayU has partnered with Conran Design Group (Havas Brand and Design Consultancy) to bring its brand refresh vision to life.
PayU’s refreshed brand identity is built on three pillars of customer centricity, trust and innovation. The company aims to create a unified, full-service digital financial services platform that seamlessly integrates payments, lending (LazyPay and PaySense) and PayTech as a Service (PaaS) (Wibmo). The brand refresh embodies PayU’s evolution and commitment to delivering innovative, customer-centric solutions, as well as robust, secure and technologically advanced solutions that can adapt to changing market conditions. This relentless focus on innovation and adaptability is in line with PayU’s mission to empower its customers and drive financial inclusion. The new logo reflects a portal to infinite possibilities – a gateway for growth, transformation and the future of finance. The design features a dynamic “U” that emphasizes the importance of all stakeholders, including customers, employees, partners and communities. The modern typography and fresh color palette complement PayU’s innovative and accessible character, with green representing growth and gray representing professional expertise.
Unveiling the new logo, Renu Sud Karnad, Chairman of PayU Payments, said, “PayU’s new brand identity is a strategic move to align with its evolving business objectives of building a scalable and integrated digital financial platform that adapts to a dynamic market environment. Congratulations to the team on this significant achievement.”
Speaking on the brand refresh, Anirban Mukherjee, CEO, PayU, said, “As we continue to redefine the landscape of digital financial services, our new brand identity reflects our unwavering commitment to innovation, trust and customer centricity. By positioning ourselves as a ‘resilient progressive’ company, we signal our ability to navigate a rapidly changing market while remaining true to our core values. Our goal is not only to become India’s largest and most valuable fintech platform, but also to set the global standard for digital financial solutions.”
In line with the brand refresh, PayU has released two brand films that focus on its customer-centric approach. By empowering its users – whether they are merchants, consumers or financial institutions – PayU is always there to help them unleash their potential and achieve their financial goals and dreams. Trust and integrity are paramount in all its activities and PayU ensures that stakeholders can rely on its secure platform for seamless transactions. With customer needs at the heart of all its activities, PayU delivers relevant solutions to meet their requirements. The brand refresh underlines PayU’s commitment to serving a global audience, expanding its reach while maintaining the highest service standards.
Here is the link to the brand film: youtu.be/7ACpwuq9-e4
PayU, one of India’s leading digital financial services providers with Prosus as an investor, operates businesses regulated by the Reserve Bank of India and provides advanced solutions to meet the digital payment requirements of the Indian market. PayU India’s businesses aim to create a full-service digital financial services platform to meet all the financial needs (tapped and untapped) of customers through technology solutions. PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has powered over 500,000 businesses including India’s leading enterprises, e-commerce giants and SMEs. It enables businesses to accept digital payments through 150+ online payment methods such as credit cards, debit cards, net banking, EMIs, pay later, QR, UPI, wallets and more. It is a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations for card-based EMIs, pay-later options and modern cardless EMIs. PayU offers e-commerce brands the best-in-class success rates while ensuring a seamless checkout experience.
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