UK-based golf equipment company Lynx Golf has announced a new brand positioning aimed at supporting golfers in the early stages of their golf career.
Lynx Golf says its strategic shift underscores its “commitment to inclusivity, accessibility and excellence, ensuring new golfers receive the tools and guidance they need to succeed in the sport.”
Lynx Golf’s new positioning focuses on providing beginning and junior golfers with quality equipment and resources tailored to their needs. The goal of this initiative is to make golf more accessible and fun, and to encourage a love of the game from the first swing.
Steve Elford, co-owner of Lynx Golf, said: “Golf is a sport that everyone can enjoy and we believe it is important to support players from the start. Our new positioning is about making golf accessible and fun for beginners and helping them develop their skills and confidence on the course.”
Lynx Golf will continue to be a performance brand and will soon be launching both a brand new “Ready to Play” set specifically for beginning golfers and the new Prowler MB100 irons, which are designed to improve playability and precision for more experienced players.
Stephanie Zinser, co-owner of Lynx Golf, highlighted the innovation behind the new product line: “We are very excited to introduce our new line of performance clubs in 2024. These clubs are designed to provide our golfers with the best possible experience and ensure they have the right tools to improve their game.”
To build on the new positioning, Lynx Golf has launched a new website and a new brand message called “Unleash Your Game”.
The new website offers a user-friendly experience with comprehensive product information, engaging content, and educational resources specifically tailored to beginners.
To celebrate the product launch, Lynx Golf is also offering a site-wide 20% discount on all products for a limited time and invites golfers to try out the brand’s new offerings at a special price.
For more information visit www.lynxgolf.co.uk.
