Attentivea leading customer insights agency in Australasia, has entered into a strategic partnership with Qualtrics to expand its expertise in Customer Experience Management and Brand Experience Management. Through the collaboration, Perceptive can standardize its programs using Qualtrics’ advanced Experience Management platform and provide its clients with improved tools and insights into market trends, customer behavior and brand performance.
By integrating Qualtrics’ market research technologies, Perceptive’s customers will gain direct access to advanced data and expertise to make strategic decisions. As part of the partnership, Perceptive will also join the global Qualtrics partner network, expanding its ability to provide comprehensive support for customer and brand experience programs. This end-to-end solution is supported by expert consulting services, enabling Perceptive to deliver greater value and efficiency to its 150+ customers.
Dan Shaw, CEO of Perceptive, expressed optimism about the partnership: “Our collaboration with Qualtrics has generated great excitement among our customers. It will expand our capabilities and enable us to drive greater innovation and efficiency across our entire business.”
Zoe Nicholson, Head of Ecosystems for Asia Pacific and Japan at Qualtricsemphasized the value of the partnership, saying: “Qualtrics is at the heart of the experience management ecosystem. Our partnership with Perceptive enables companies to unlock significant value and drive impactful innovation through experience management.”
This strategic move enables Perceptive to offer even more comprehensive solutions and solidifies its role as a major player in Experience Management across the region.