With the college football season less than 48 hours away, history is already being made. On Monday morning, Jordan Brand officially welcomed two football players as the first Nike, Inc. NIL Football Athletes.
Safety Zion Branch and wide receiver Zachariah Branch of the USC Trojans have signed NIL contracts with Jumpman. Even though USC is a Nike school, that won’t stop the brother duo from representing Jordan Brand off the field.
In making the announcement, the brand said: “This is a defining moment for these talented athletes and a celebration of the first NIL soccer partnership between the Jordan Brand and Nike Inc.
“Jordan Brand is excited to continue its commitment to the future of the sport and advance the brand’s legacy alongside the Branch Brothers.”
Zachariah, the younger brother, finished last season with 31 catches for 320 yards and two touchdowns — plus 70 rushing yards and a touchdown. He became USC’s first true freshman to be named a first-team All-American.
Zion, the older brother, collected 22 tackles and a forced fumble before suffering a season-ending injury, but he is healthy and ready for a great season in the Big Ten.
Thanks to NIL deals, sneaker companies are becoming increasingly important in the NCAA. They give players the opportunity to build their personal brands before turning pro. With the college football season underway, fans can Kicks on SI for all the sneaker news from the NCAA and beyond.
