(Representative image; Source: Sattar Khan)Most people find strategy books too wordy, long-winded and boring. Think about your own experience: how many strategy books have you actually read in their entirety?
Strategygrams is the antidote. You don’t have to wade through hundreds of pages to get – what? – one point, one sentence, one exposition. That’s a poor ROI for your time and effort.
The book provides you with the finest insights into brand strategy – visual, concise and impressive.
The combination of these three characteristics makes the book unique; it redefines and reinvents what a strategy book can be.
First, it’s a 100% visual strategy guide. Each individual strategygram is designed in poster style. There’s no verbal forest for you to wade through.
Second, it is concise. The book presents only the most important aspects and nuances of the strategy. There is no messing around.
Third, it is evocative. Every single request, question, or perspective is expressed as a visual metaphor. Why? Because the human mind thinks best visually and through analogies.
Each strategygram condenses a strategic idea into a visual metaphor in a poster image. I coined the term “strategygram” because something important about strategy is communicated visually and quickly. The suffix “gram” stands for the speed of a telegram as well as the visual dimension of Instagram.
The book contains over 170 of them. Each page can give you hours of new ideas, and if you’re in a hurry to prepare for a meeting, you can refresh your thoughts in a matter of minutes by using the book as a visual slide rule. That’s the useful paradox of this book: just as an accordion expands and folds as needed, the book is as long as you want it to be and as short as you need it to be.
The “best” strategy
A compendium of the “best” strategy wisdom for a particular brand will always be subjective and even situational, but it can be helpful to know that the book’s content has been curated over decades and tested on a wide range of brand types, competitive scenarios, customer considerations and business models. It is distilled knowledge from the chaotic, ever-changing battlefield of the marketplace.
Who benefits most from this?
Have you ever wondered if your strategy for a brand is really as strong as you can make it? Or if another brilliant strategist you admire would have surprised you by tackling the same challenge in a completely different way? If any of these thoughts have crossed your mind, then this book is for you.
The Strategygrams collection is designed to take your strategic thinking and creative fluency to the next level, so you can be confident that your strategy is as robust as you can make it.
Creating an effective strategy is hard work. Many “strategygrams” limit your cognitive workload, force your thinking to step outside of its comfort zone and standard approaches, and force you to grasp the real underlying problems that no one wants to see or openly admit.
In addition, Strategygrams are always up-to-date because every new situation for a brand requires fresh thinking and better answers. That’s why they are the GPS for navigating your brand’s path to success.
Visual thinking for strategy
The world of strategy is dominated by words, numbers, charts and diagrams. Strategygrams expands the psychological space for strategic thinking by bringing more of your right brain into play. Your visual mind is your best friend for strategic thinking. Don’t let it down.
