Garnier promises ‘harder-working’ brand as it embraces green science approach – SAPMENA GM
Skincare giant Garnier is using green science to provide effective yet sustainable products to its discerning Asian consumers.
The brand recently announced that it had undergone a brand refresh with a new and improved product range.
In addition to new products, Garnier also emphasizes the importance of green science for its research and development.
Skincare consumers simplify their routines by focusing on “five pillars” – Dr. Dennis Gross
Renowned dermatologist Dr. Dennis Gross observes that more and more people are focusing on the use of vitamin C, retinol, alpha and beta hydroxy acids, niacinamide and sunscreen as skincare consumers look to optimize their routines.
He believes this movement is gaining momentum following the skincare boom during the COVID-19 pandemic, which led to many people trying new products.
“Consumers will go back to basics and focus on incorporating the five basic ingredients into their skincare routine: vitamin C, retinol, alpha and beta hydroxy acids, niacinamide and SPF,” says Gross, a board-certified dermatologist who also founded the eponymous brand.
GS25 expands skin care range for Generation Zalpha and launches a product for men in September.
South Korean convenience store chain GS25 will expand its skincare offerings for younger consumers, launching a skincare product for men, among others, in September.
GS25 is one of the country’s leading convenience store brands and is operated by GS Retail, a subsidiary of GS Group.
In recent years, the company has expanded its offering to include beauty and personal care products.
This move was made to meet the growing demand of younger consumers in the Z and Alpha age groups, which are collectively known in Korea as “Generation Zalpha.”
Hindustan Unilever’s new soap technology gives Lux and Lifebuoy a ‘dramatic’ superiority
Hindustan Unilever (HUL)’s Stratos technology reduces palm oil content in soap by 25% and is said to provide superior functional benefits in terms of skin barrier, fragrance release and more.
Unilever’s Indian subsidiary introduced the technology with Lux and Lifebuoy, the company’s two largest brands.
This technology was introduced in India as it is Unilever’s largest market for bar soap.
According to the company, the effectiveness and benefits of the new soap formula have been tested on thousands of Indian consumers in addition to independent clinical trials.
Missha plans to open at Costco Japan and seize opportunities in skin care
South Korean cosmetics brand Missha will launch its Vita C Plus skincare range in 33 Costco stores in Japan as it sees greater growth potential in skincare.
The Vita C Plus range is already available in Japan, where it has won beauty awards and received recognition from publications and influencers.
According to parent company Able C&C, sales of the skin care range increased by around 240 percent in 2023 compared to the previous year.
