Michelle Obama’s speech at the 2024 Democratic National Convention increased Monse’s organic exposure to a large audience and earned the brand $1.2 million in media value – a proprietary metric developed by Launchmetrics that assigns a real monetary value to print, online and social media marketing strategies to calculate ROI. The amount represents 19 percent of Monse’s media exposure in the first half of 2024.
Michelle Obama
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Obama took the stage at the Democratic National Convention on Tuesday wearing a tailored sleeveless jacket with a crossover silhouette and matching pants. Her look was from Monse’s Resort 2025 collection. She accessorized with Jimmy Choo Scarlett pumps and David Yurman jewelry.
Monse is a luxury fashion brand founded in 2015 by Fernando Garcia and Laura Kim, who are also co-creative directors at Oscar de la Renta. Obama had worn Oscar de la Renta on several occasions during her public appearances, including at the 2016 luncheon to celebrate Queen Elizabeth II’s 90th birthday.
Obama’s speech, as well as her outfit, was praised on social media. “No matter how good we feel tonight or tomorrow or the day after, it’s going to be an uphill battle. It’s up to us, all of us, to find the solution we’re looking for. It’s up to us to remember what Kamala’s mother told her: ‘Don’t just sit around and complain. Do something,'” she said.
Michelle Obama
Getty Images
The 2024 Democratic National Convention took place in Chicago from Monday to Thursday. The goal of the event was to officially nominate Vice President Kamala Harris as the Democratic presidential candidate and confirm her choice of Governor Tim Walz of Minnesota as vice president.
Other fashion moments at the 2024 DNC include Eva Longoria in Victoria Beckham, Kerry Washington in Santicler, Meena Harris in Erdem, Ella Emhoff in Throm Browne and more.
