Brought to you in partnership with New Zealand’s Strange Nature Gin, our regular feature celebrates memorable scenes, moments, product launches and campaigns related to global aviation and travel retail.
USA. Today’s selection underlines the power and impact of well-designed airport advertising.
As reportedPernod Ricard Global Travel Retail celebrated the tequila brand’s exclusive channel debut with an extensive pop-up campaign hosted by DFS Group at Terminal 4 of New York’s John F. Kennedy International Airport.
Our picture shows how the brand company is launching its launch program with a dynamic range of Activation of code 1530 at all US airports.
The activations have since started at Chicago O’Hare International Airport, Boston Logan International Airport and Harry Reid International Airport in Las Vegas.
Activated in partnership with travel retail and marketing agency Propelle + Konnect, the pop-ups will run until the end of August and offer guided tastings and limited edition gifts with purchase. ✈️
