CONCORD, N.C. – Now fans of Chase Elliott and Kyle Larson can truly support their driver from head to toe.
The HEYDUDE brand has partnered with NASCAR to offer a collection of five shoe designs starting August 13. These include driver-inspired pairs featuring Hendrick Motorsports teammates Larson and Elliott, as well as former Hendrick Motorsports driver Dale Earnhardt Jr.
Each pair retails for $74.99 and is available on the HEYDUDE website, Rack Room Shoes, and other select retailers.
Larson’s shoes mimic the paint job of his No. 5 Chevrolet Camaro ZL1 from HendrickCars.com, with Elliott’s inspired pair being a replica of the No. 9 Chevy from NAPA Auto Parts. There are also shoes inspired by Daytona International Speedway and NASCAR.
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“HEYDUDE is an ideal partner for NASCAR’s licensing portfolio and will definitely resonate with NASCAR fans,” said Megan Malayter, NASCAR’s vice president of licensing and consumer products. “The brand’s ability to offer comfortable wear and combine designs that allow our fans to express themselves and their passions in style is a perfect fit on and off the racetrack.”
“HEYDUDE is thrilled to partner with one of the world’s most prestigious racing organizations, NASCAR, to celebrate the exciting world of motorsports with this unique collection,” added Paul Nugent, Chief Marketing Officer at HEYDUDE. “We know HEYDUDE and NASCAR fans alike will enjoy this collection, which combines iconic NASCAR designs and personalized styles inspired by some of the sport’s best drivers.”
Larson and Elliott enter Sunday’s race at Michigan International Speedway first and third in the NASCAR Cup Series regular season standings. Coverage of Sunday’s race begins at 2:30 p.m. on USA Network, MRN Radio and SiriusXM NASCAR Radio (channel 90).
